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Mobile BI – it’s not why, but when and how!

10th March 2011 | Category: BI
Some still refer to Mobile BI as “we don’t need it” or “just another IT device”. Those who are conversant with it refer to it as the future of BI since it extends BI by leveraging existing BI investment and thus extending BI to more users by enabling pervasive and seamless access of corporate data. Hesitations are legitimate when looked upon from the technological state a few years ago and the recent improvements and developments in the field. Technological advances like the introduction of 3G Network connection, MDX expressions, In-Memory technology, medium-size touch displays - i.e. Apple’s iPad, Blackberry’s Playbook amongst others - have seen previous plethora of barriers and challenges seem once and for all solved.

Time to Value
Mobile BI technology is not new, but rather in its stage of becoming a mainstream technology and exciting to many about its future. Surveys and studies (i.e. DAS-Dec. 2010, Aberdeen-Dec. 2010, MicroStrategy-Oct. 2010, and Gartner 2009) reveal that a number of factors are drawing companies to deploy mobile Business Intelligence, such as:
  • Enhanced and accelerated time-to-information and value
  • The ability to analyse information anywhere
  • Increasing expectation that employees will take their work with them
  • Make decisions on the fly
  • Flexibility in workflow
  • Increasing responsiveness to not only customers, but also other relevant workflow scenarios that require prompt response
  • Optimised decision making processes
With this in mind, Mobile BI seems to be the natural next stage in accessing corporate information and meet the competitive and dynamic nature of the current business environment.

Reach People
According to Mr. Borg and Mr. White of Aberdeen and mobile BI market survey by DAS (Howard Weber), BI usage among organizations with mobile BI has doubled compared to those companies that have not mobilized their BI.

Mobile BI vendors have lately been dishing out new Front-End solutions that not only meet the needs of their customers who intend to adopt this new opportunity to increase the pervasiveness of their BI, but also integrate customers needs at conception and strategic alignment. This means that not only the availability of mobile BI has increased, but also its degree of interactivity and other functionalities as well. The connection to smart-phones and the access to corporate data are realized fast and at low costs. Due to the fact that mobile BI solutions do not primarily go into the complex ERP-System and data structures behind it to deliver corporate data, but rather retrieves customized data that responds to specific roles, the access is very fast.

Smart and Stable
The development of access to BI reports and charts via mobile devices did not satisfy and fulfill the requirements of Mobile BI adopters in the early stages of it’s emergence. This has changed significantly. Meanwhile, most of the current BI Mobile solutions fulfill the requirements. But technology is one side of the coin. Business understanding, requirement analysis for Mobile BI and management process integration becomes even more important. From its very beginning of Mobile BI, Brightcon has gained substantial experience in all aspects of Mobile BI. Based on a proven Mobile BI implementation framework, customers are guided from BI strategy alignment, concept development to technical implementation and roll out. Besides, a Brightcon technology guide supports in choosing the suitable BI Mobile technology.

Contact Brightcon. We design and develop strategies in partnership with our clients - not conforming to the technology but to our client needs and the architecture of the existing BI infrastructure. We align your mobile BI needs to your business objectives and strategies so that you can gain at most alignment and benefits.

Contact us: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ; www.brightcongroup.com