Inno data

Discover | Predict | Innovate

Would you like to reduce your transport or maintenance costs? Or optimise your finished goods inventory? Or realise the sell-on potential of your customer journey? Do you also have all sorts of thus far unutilised data?


Then you should take a look at InnoDATA.

At its heart are so-called ‘data assets’, data from digital business process use cases that can be ascribed quantifiable value. You may hold this value primarily within the business (for increasing efficiency) or vis-à-vis partners (B2B, B2C), as valuable data services or digital additions to existing physical products. Concerning their conception, design, realisation and management, these data assets are subject to similar principles to those of the business’s real products or services.


InnoDATA offers three modules to help you turn data into data assets:

Module 1: Data Asset Start (one-day workshop, €6,000 excl. VAT)

  • Data Asset Use Cases: how to & practical examples
  • Data Asset Management: architecture, technologies, governance, procedures and pitfalls

        Module 2: Data Asset Move (15 days coaching, €45,000 excl. VAT)

        • Coaching in defining the data asset strategy
        • Coaching in defining and implementing 3 use cases
        • Coaching in developing data asset management architecture
        • Coaching towards data asset management go live in your organisation

              Module 3: Data Asset Lead

              • Comprises end-to-end project management for putting into practice the various topics from module 2 within your organisation. Cost and complexity are determined by the individual situation in your business. A scoping and project planning day is offered free of charge.


                Here’s what you’ll get:

                • Module 1: Understanding of the meaning of data assets, drivers of success, architecture and framework conditions of a data asset management system.
                • Module 2: Professional support with introducing a data asset management system; you’ll be provided with three solid data products from your data and will be in a position to develop these and others yourself.
                • Module 3: Continuation from module 2. We’ll also save you work by giving end-to-end responsibility for your project to an experienced senior consultant.

                    We`d love to be of service.
                    Your contact at Brightcon: Marc Friedrichsen, Partner Innovation


                    Brightcon AG, Schweiz
                    Tel: +41(0) 44/400 95 01

                    Brightcon GmbH, Deutschland
                    Tel: +49(0) 7 61/4 29 96 49